Michelle Baron: Kleenex tissues
Vaughn Gunnell: Robertson Spices
Katie Mylrea: Albany Bread
I gave my third year Visual Communications students at Vega the Schoolof Brand Leadership in Cape Town the brief to find an existing pack
design on South African supermarket shelves and re-design it to make it more
sustainable. So many of the products on our supermarket shelves are over
packaged, or use packaging that is not recyclable. They were encouraged to use
the principles of re-use, reduce and recycle in order to achieve this.
Vaughn Gunnell tackled spice packaging. His idea was to use
used tetrapack packaging, which is hard to recycle, clean it, coat it with
another layer of branding, and re-use it for the spices, which he aptly named
“Second Wind.” Vaughn became so passionate abut packaging that he studied another year of it ai the Institute of Packaging.
Katie Mylrea re-designed bread packaging, as the current
plastic packaging is one of the items that often litters our streets. She proposes a wax
coated paper packaging, which is pre-perforated to be re-used as sandwich
packaging. She added fun facts about endangered animals as the design element
on this packaging.
Michelle Baron suggested a way to improve disposable tissue
packaging. She made her packs out of recycled cardboard, which when the tissues
run out, can be re-used as postcards. The idea was to send the postcard to the
person who made one cry in the first place, to get things of ones chest. The packs came in different variations, all depicting a different tragic situation.
All three projects were nominated as Loerie finalists, and
Michelle Baron won a bronze Loerie with her set of tissue packs.
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